Alcohol is one of the most commonly advertised products on the planet. During major sporting events such as the Superbowl, the World Cup and the Olympics, companies spend millions on TV advertisements, and also product advertisements in banner and billboard format at the sporting venue itself. However, because alcohol is a liquid, it can be very difficult to design around since liquid stock images require significant more attention during isolation and blending in order to appear realistic.
In this tutorial, you’ll learn how to create a vibrant, colorful alcoholic product advertisement in Adobe Photoshop, using some easy techniques and quality stock images. You’ll learn how to deal with liquid stock images, how to take a brand image and create elements to match, and how to work with colors and composition for a brilliant result.